Your Audience Doesn’t Have a Short Attention Span. They Have a Fast Rejection Span.
Have you ever worried that your audience has a short attention span? Let’s look at it a different way. People will binge a six-hour Netflix series, watch a three-hour podcast, and spend an afternoon researching the perfect coffee maker. So maybe attention isn’t the problem after all. For years, marketers have been told the same
Your Audience Doesn’t Have a Short Attention Span. They Have a Fast Rejection Span. Read More ยป

