HBA 2026 update: AI‑enabled funnel building and so much more
Freedom Fest 2026 is where all the exciting enhancements are announced. So far I’ve only had snippet previews, but on 12 October 2026, a new era of Home Business Academy goes live.
It’s built around a simple promise: your entire business, under your control, in one place.
- Community.
- Courses.
- Blogging.
- Funnels.
- Emailer.
- And now, AI that actually builds funnels for you.
For me, as a blogger, one of the most exciting developments is the inclusion of blogging.
Your blog, your voice: now native to the HBA Builder
At the moment, I have already paid for annual hosting of this blog, so I’ll let that run. What a huge saving that will be when my renewal fee becomes due.
But if YOU are looking to start a new blog, rather than paying an annual or monthly hosting fee, it makes sense to host on the HBA site and take advantage of all the other tools that are included.
Paul, one of the owners, moved his entire WordPress site into HBA and immediately cancelled five recurring tools:
- Rank Math PRO: $107.88/year
- Rank Math Content AI: $71.88/year
- WP Rocket: $47.96/year
- GeneratePress Premium: $59/year
- Akismet spam protection: $10/month — $120/year
Total saved: $406.72 every year, and that’s before any hosting savings.
The blogging feature is included with the $25 a month Builder at no additional cost, with one blog per site (domain) and unlimited sites.
AI that ships funnels, not just ideas
An affiliate marketing funnel turns interest into action: it gives people useful information, captures leads with permission, and follows up with prospects instead of relying on a single social post or link. Building it yourself means you control the pages, message, branding and customer journey, and can keep improving them as your business grows.
You can use other people’s tools or templates to get started, but your funnel should ultimately be one you can manage and make your own.
Yes, the existing funnel builder will create funnels for you, and I developed my own. This is what the old capture page looked like. I was proud of it at the time; I put a lot of blood, sweat, and tears into it, but as AI sites started appearing everywhere, my site started to look a bit dated. (Depending on when you see this post, clicking the image will take you to the old site, or the new one – after the AI magic has been applied.)
Furthermore, sadly, some of the people I introduced to HBA, so that they could build their own funnels, were daunted because there were so many training videos to watch, and they left.
But the 2026 update has brought in an AI Funnel Builder.
- In the live demo, a member simply told the Builder: “I’m doing a 30‑day challenge. This is the topic. Build me a funnel.” It built the whole thing. Her take: “I really believe HBA is going to be a household name very soon… why would marketers pay all this extra money when they can come here and have everything under one roof?”
- One text message to an AI agent can now create an entire funnel: domain connected, pages built with your video, autoresponder list created with follow‑ups written and published in roughly five minutes. It wrote the emails too, with links inserted and everything connected to the opt‑in form. They didn’t pre‑write a word.
- How? They typed one request and watched the system: load the AI profile we set up on joining, grab the affiliate link, pull a YouTube video, read the thank‑you page transcript so the capture page matched it, connect the domain, build the list, write the emails, and publish the entire funnel. About six minutes. Start to finish. Wow!
- Another member asked the AI agent to copy her existing membership site, and watched it happen.
Already using ChatGPT or Claude? Connect either to the Builder in about two minutes. Then just tell it what to build: pages, sites, capture forms and email lists. No HBA credits, no extra cost.
Share codes, finally
What is the hardest part of getting a new affiliate started? As I found out, it was getting their first funnel up and running.
“Joy, I like your funnel. Can you share it with me?” For years, the answer was “Sorry, I can’t.”
It was HBA’s most‑requested feature, and now it’s here. Click a button, send the link, and the entire funnel (pages, design, everything) loads straight into their Builder.
To make this effortless for you and your prospects, the owners have added a “share page” for your funnel: they see exactly what you built, click one button to get the Builder, you get the commission, and their account already contains the same funnel. They start where you are, not from scratch. It’s included at the $25 level, and sharing isn’t by AI, so it uses zero credits.
I’m already collaborating with my HBA introducer so I can give you brilliant share codes when you join my team.
Multiple pages vs. one‑page locks
If you’ve been limited by tools like StanStore, HBA lets you create multiple pages : for offers, opt‑ins, thank‑yous, bookings, and more – all under your brand.
Your own community
Now, instead of relying on external group platforms like Facebook or Skool, you can create your own HBA community.
At the Freedom Fest 2026 event, an existing member asked one question that cut to the heart of it: Could she have a community like the one she’s paying for elsewhere? The answer: Yes, and much more. As she put it, “I’m paying $99 a month right now just to have that!” With HBA, it’s included.
An affiliate program you actually trust
The proliferation of AI means that many marketers are creating their own products or courses on any number of topics.
So “What if other people sold your course for you?”
That’s what an affiliate program does. You’ll probably be familiar with the most popular platforms, and probably even used them yourself as an affiliate.
But as a product vendor?
I’ve never tried, but I hear that most track sales badly, relying on cookies only. Proper, resilient tracking typically costs six figures to build. (In fact, I had a case myself where I accidentally bought a product under my OWN link, when I KNOW I went to the vendor’s email. This can be seen as fraud and get you shut down. Happily, I realised I had done it and apologised immediately. That must have been bad tracking.)
HBA now has an affiliate program built‑in. Every click and sale can be tracked by cookie, IP address, and link. You set the commission to whatever you want.
It’s a premium feature, but it removes the tech headache while protecting your relationships.
Import any page you love, and edit it
Did you ever find a page online and think, “I wish mine looked like that”?
Now it can. Paste the URL into the new Builder and it reconstructs the page for you : layout, editable design, the whole thing.
Mike grabbed a top marketer’s webinar page, hit import, and the entire look came over. He just changed the words.
One login. One roof. One promise kept.
For nearly a decade, using HBA meant juggling eight or more logins. The dream was always one. That day has finally come.
It wasn’t just the convenience that moved owner Mike; it was the realisation that their ten‑year dream had manifested in a way they never predicted.
They thought that HBA would need to achieve enough revenue to hire a massive team of developers.
Instead, technology advanced so far that they built it themselves and to this day they are still delivering on the promise they made in 2016: real tools, daily live coaching.
HBA – a company that keeps its word
Still here. Still paying. Ten years later.
Because every day people keep building real monthly income from home with HBA.
Community, support, and real‑world help
If I didn’t know the answer (or was working on my offline business) at one time I would have advised a client to raise a support ticket, or ask in the community.
But over the past year, Sage, the HBA AI bot has been trained to be able to answer an impressive number of questions from the button at the bottom of the screen,
But now, if you hit a snag, first chat to Sage. If it persists, add the details in Sage as a bug report and that’s the fastest path to a fix.
Why control matters more than ever
If you rely on other people’s funnels or social platforms, you don’t own the asset. The new HBA Builder puts you in control:
- Your domain, pages, blog, email list, and data are yours.
- Your offers, bonuses, and messaging reflect your brand.
- Your tracking is robust and fair, so partners trust you.
- Your team ramps faster with share codes and true “start where you are” onboarding.
Every HBA member gets access on 12 October. It’s almost here. If you’ve been waiting for a sign to build on your own foundation, with AI that actually builds, sharing that actually shares, and a platform that actually keeps its promises – this is it.
Trying to reactivate your HBA account?
Oh – I was so excited by the new features that I forgot to mention the new price, and commission rates….
Unbelievably, there has been NO price change, and the 80% commission rate stays the same as ever.
Log in to your existing account to reactivate it, or if you are new to HBA, and want to see everything I described above, use my HBA affiliate link.
