There are Pros and Cons to using Solo-ads to build your retirement side hustle. Let’s look at those, and I can tell you of my experiences finding a trusted supplier. And, probably more importantly, what NOT to do!
If you’re thinking about building an online business to help finance your retirement—or to create a side income while you’re still working—one of the biggest challenges you’ll face is getting quality traffic to your offers. You want something that works, but you don’t want to spend all day on Facebook, glued to your phone or computer.
That’s where solo ads come in: a popular, hands-off way to get targeted visitors to your website or landing page, fast.
But are solo ads the right choice for you? Let’s break down the pros and cons, and I’ll introduce you to a supplier I trust: LeadHero.
What Are Solo Ads?
Solo ads are a form of paid advertising where you pay someone (usually an email list owner) to send your offer to their subscribers. Instead of building your own list from scratch, you “borrow” someone else’s audience—often in the make money online, work from home, or business opportunity niches. Although solo-ad suppliers are available in other niches. Be sure to check with your supplier. An ethical supplier will refuse to take your advert rather than ruin his reputation by poor delivery.
You provide your ad copy and link, and the solo ad vendor sends it out to their list, driving traffic directly to your landing page.
Don’t Buy Blind: Udimi Reviews Help You Choose the Right Solo Ad Seller
Udimi is a popular online marketplace that connects solo ad buyers with sellers, offering a platform where you can browse various list owners and purchase clicks to your offers. One of Udimi’s key features is its review system, which allows buyers to rate and comment on their experiences with different sellers. This feedback mechanism is invaluable for making informed decisions, because you can see at a glance which vendors have a history of delivering quality traffic and which ones might be best avoided.
By carefully analyzing the reviews, ratings, and comments left by other users, you can significantly increase your chances of finding a reliable solo ad provider and maximizing your return on investment.
Click here to look at Udimi’s marketplace. Apologies to any solo-ad vendor whose name my AI image generator has accidentally stolen!
The Pros of Using Solo Ads for Your Retirement Business
1. Fast, Targeted Traffic
Solo ads are one of the quickest ways to get eyeballs on your offer. You don’t have to wait months for SEO or spend hours posting on social media. With a reputable supplier, you can reach people who are already interested in making money online or starting a side hustle—exactly the kind of audience you want.
2. No Need to Be Online All Day
If you’re still working or simply want to enjoy your retirement, solo ads are a set-and-forget solution. You don’t have to manage ads, respond to comments, or constantly tweak your campaigns. You place your order, and the traffic starts coming in—often within 24 to 72 hours.
3. Scalable and Flexible
You can start small, test your offer, and scale up as you see results. LeadHero, for example, offers packages from 100 to 1,000 clicks, so you can choose what fits your budget and goals. If you find a winning offer, you can simply order more traffic.
4. Great for Building Your Email List
Solo ads are especially effective for building an email list, which is a key asset for any online business. Once someone opts in, you can follow up with them over time, building trust and increasing your chances of making sales—even if they don’t buy right away.
5. No Technical Skills Required
You don’t need to be a tech wizard. As long as you have a landing page and an email autoresponder, you’re good to go. Many solo ad vendors, including LeadHero, will even help you with tracking and analytics. Many businesses will help you by providing this for you. (For instance my business PLS shows you exactly how to get started, and then AI follows up for you.
The trusted supplier I have been using to build my business is LeadHero.
The Cons of Using Solo Ads
1. Quality Varies by Vendor
Not all solo ad providers are created equal. Some send low-quality or even fake traffic, which means you could waste money with little to show for it. That’s why it’s crucial to use a trusted supplier like LeadHero, which specializes in high-quality, laser-targeted traffic for the make money online and business opportunity niches.
2. No Guaranteed Sales
Solo ads can get you leads, but there’s no guarantee those leads will turn into sales. Your landing page, offer, and follow-up emails all play a huge role. Even the best traffic won’t convert if your offer isn’t compelling or your emails aren’t engaging.
3. Can Be Expensive
While solo ads are scalable, costs can add up—especially if you’re testing multiple offers. It’s important to track your results and know your numbers. LeadHero offers competitive pricing and even a 25% discount for new customers (at the time of writing), but you should still approach solo ads as an investment, not a magic bullet.
4. Not Ideal for Every Niche
Solo ads work best in certain niches—mainly make money online, work from home, and business opportunities. If your business is outside these areas, solo ads may not deliver the results you want. Check with your supplier (see above).
5. List Fatigue and Overlap
Some solo ad lists are hammered with offers daily, which can lead to “list fatigue.” Also, if you buy from multiple vendors, you might end up hitting the same subscribers more than once. This is another reason to stick with reputable suppliers who maintain fresh, responsive lists.
Never Do This When Buying Solo Ads
NEVER buy from people creeping into your inbox on Facebook, trying to convince you to try their offerings.
If they were any good they would be on a reviewed site such as Udimi (above) or so busy that they don’t have time to sit on Facebook touting for business from ‘innocents who know no better’.
I buy on personal recommendation only.
Why I Recommend LeadHero
After researching and testing various solo ad providers, I recommend LeadHero for several reasons:
- Laser-Targeted Traffic: LeadHero uses proprietary algorithms and behavioral analysis to ensure your ads reach people actively searching for online business opportunities.
- Real-Time Analytics: You get live click stats and tracking, so you always know what you’re getting.
- Flexible Packages: Whether you want 100 clicks or 1,000, there’s a package for you—and you can decide how many clicks you want per day.
- Proven Results: LeadHero has testimonials from successful online entrepreneurs who have seen real increases in leads and sales.
- Special Discount: Right now, you can get 25% off your first order, making it even more affordable to test the waters.
Is Solo Ad Traffic Right for Your Retirement Business?
Solo ads aren’t a magic solution, but they can be a powerful tool—especially if you want to build an online business without being online all the time. They’re fast, hands-off, and scalable, making them ideal for busy professionals or retirees looking for a side hustle.
The key is to use solo ads wisely: start small, track your results, and always use a trusted supplier like LeadHero. Combine solo ads with a strong follow-up email sequence, and you’ll be well on your way to building a profitable online business that can help fund your retirement dreams.
Ready to get started? Check out LeadHero’s latest offer and (at the time of writing) claim a 25% discount.
Here are my most recent results. I test small), but there are packages to suit all budgets.
Below are my stats from that 100 Tier 1* traffic click purchase, which generated 4 sales and about 50 opt-ins that are now being followed-up.
* Tier 1 traffic in the context of solo ads refers to website visitors primarily from countries with high levels of internet penetration and purchasing power. These countries typically include the United States, Canada, the United Kingdom, Australia, and New Zealand. This traffic is often considered more valuable because it tends to convert at a higher rate due to the economic stability and online shopping habits of these regions.
Below are the results from some of LeadHero’s larger clients. But whether your order is large or small, I have found that the service is just as good. Check out LeadHero.
And you too can relax while a regular order at LeadHero builds your retirement business.
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