My Lead Gen Secret (MLGS) is a traffic generation method that most people come across very early in their online business in the ‘make money online’ niche.
Some people swear by it, claiming it’s the easiest way to get daily leads and make money online. Others are more skeptical, calling it a “recycled leads” scheme or a waste of time and money. So, what’s the real story? Is My Lead Gen Secret a hidden gem or just another overhyped program? Let’s take a closer look at what it offers, who it’s for, and the pros and cons you should consider before joining.
What Is My Lead Gen Secret?
My Lead Gen Secret is a subscription-based service that promises to deliver 100 new business opportunity leads to your account every single day. These leads are people who have expressed interest in making money online, home business opportunities, or internet marketing. For a one-time $30 setup fee and $30 per month (about $1 a day), you get access to these leads and a built-in mailing system that lets you email them directly from the platform. You can also download the leads and use your own autoresponder if you prefer.
However – that’s a pretty fast way to get your auto-responder shut down! SO DON’T DO IT!
Also – Aweber have a zero tolerance for you emailing your list about MLGS! Even with a cloaked link – so that’s another no-no.
How Does MLGS Work?
The core idea behind MLGS is “permission-based leads.” When someone signs up for information about business opportunities, they can check a box agreeing to receive offers from third parties. MLGS aggregates these leads and shares them with its members. Every day, you log in and see 100 new leads added to your account. You can then use the built-in mailer to send a promotional email to your entire list once every 24 hours.
There’s also an affiliate program: if you refer others to MLGS, you earn commissions on their membership fees, with bonuses for multiple levels of referrals. And when you refer an affiliate you will receive another 100 members a day.
The Pros: Why Some People Love MLGS / My Lead Gen Secret
1. Consistent, Hands-Off Lead Flow
For many, the biggest appeal is the promise of 100 new leads every day, without having to run ads, create content, or hustle on social media. If you’re busy, new to online marketing, or just want a simple way to build a list, this can be a huge time-saver. But don’t expect to make sales immediately from it. (Possibly a $7 sale, but I wouldn’t expect anything higher than that!)
2. Built-In Mailing System
You don’t need to pay for a separate autoresponder or worry about technical setup. The MLGS mailer is straightforward: write your email, select your leads, and hit send. For beginners, this simplicity is a big plus.
3. Low Cost of Entry
At $1 a day (plus a one-time setup fee), MLGS is much cheaper than most paid traffic sources. If you’re on a tight budget or just want to test the waters, it’s an affordable way to get started.
4. Affiliate Program
MLGS offers a multi-tier affiliate program, so you can earn recurring commissions by referring others. Some members make a full-time income just by promoting MLGS itself. when you introduce others, you get extra daily leads.
5. Community and Training
There’s an active Facebook group and plenty of training resources, including email swipes and tips from successful members. If you like being part of a community, you’ll find support and encouragement here.
The Cons: Why Some People Dislike My Lead Gen Secret (MLGS)
1. Lead Quality Concerns
The biggest criticism is the quality of the leads. Since these are “shared” leads, you’re not the only one emailing them. Some users report low open and click rates, and it can be tough to get responses or sales—especially if you’re promoting generic or similar offers.
2. Saturation and Overlap
Because every member gets the same leads, there’s a lot of overlap. The leads may be bombarded with offers from multiple MLGS members, which can lead to “list fatigue” and lower engagement.
3. Limited Niches
The leads are primarily interested in make money online, business opportunities, and internet marketing. If your offer is outside these niches, you may struggle to get results.
4. Mailing System Limitations
While the built-in mailer is easy to use, it’s also basic. You can only send one email per day, and there’s limited tracking and automation compared to professional autoresponders. If you want advanced segmentation or follow-up sequences, you’ll need to send your leads to an optin page to get them onto your own auto-responder. ALWAYS best practice.
5. Mixed Results and Hype
Some people make sales and build their lists with MLGS, but others see little to no return. Success often depends on your email copy, offer, and persistence. There’s also a lot of hype from affiliates promoting MLGS as a “push-button” solution, which can set unrealistic expectations.
Who Is My Lead Gen Secret Best For?
It’s probably not for you if:
- You want exclusive, high-quality leads. Try these sources instead: LeadHero and Udimi.
- Your niche is outside the business opportunity space.
- You expect instant results or dislike emailing people who may have seen similar offers before. But there again, people often need to see the same offer several times before they opt-in.
MLGS is best suited for:
- Beginners who want to learn email marketing and list building without a big investment.
- Affiliate marketers promoting make money online or business opportunity offers.
- People who want a hands-off, low-maintenance way to get leads.
- Those interested in earning from the affiliate program.
Surprising Users of MLGS
The more I learn about the affiliate marketing business, the more I see that the big earners are email marketers. They don’t sit on social media asking people about the weather!
Those I really follow in my ‘make money online’ niche all use and promote MLGS heavily. One of the top earners in one business I follow, told me he has FOUR MLGS accounts. Then today I was chatting to a lady in another business we both promote, and someone had told her they were using TEN MLGS accounts!
There must be something in it for people to be using so many accounts. (Assuming they’re not over-hyping it to encourage people to buy!)
My 4-user friend: I see his success in the same business as myself (although he also uses LeadHero solo-ads). The 10-user colleague, I don’t know who he is so can’t verify.
However, clearly people are making money with MLGS – maybe even just by selling the system on themselves!
Tips for Success with MLGS
If you decide to try My Lead Gen Secret, here are a few tips to maximize your results:
- Write unique, value-driven emails instead of just copying swipe files.
- Test different offers and track your results.
- Be consistent—email your leads daily and follow up regularly.
- Engage with the community for support and ideas.
- Consider promoting MLGS itself as an affiliate for additional income.
Final Thoughts: Is My Lead Gen Secret Worth It?
My Lead Gen Secret is a polarizing program—some people love the simplicity and steady flow of leads, while others are frustrated by the shared nature and variable results. It’s not a magic bullet, but it can be a useful tool for the right person, especially if you’re just starting out or want to supplement your existing lead generation efforts.
As with any online business tool, go in with realistic expectations, be willing to test and learn, and don’t be afraid to walk away if it’s not a fit for your goals. If you’re curious, the low cost makes it easy to try for a month and see if it works for you.
If you have experience with MLGS, feel free to share your thoughts in the comments—let’s help each other make smarter decisions!
My Own Experiences With MLGS
I use it to send free offers that will get people into the various funnels I use, and I use it to encourage people to join my own email list, and then I cam email them with my own email offers and tips. If you’d like to be on my tips list, click here.
