Here’s a profitable traffic source that many affiliate marketers are ignoring.
Pinterest in 2025: Key Statistics Every Marketer Should Know
Pinterest continues to be a powerhouse for visual discovery and inspiration, and its growth in 2025 shows no signs of slowing down. Whether you’re a business owner, content creator, or digital marketer, understanding Pinterest’s latest stats can help you tap into its massive, engaged audience. Here’s a breakdown of the most important Pinterest statistics for 2025.
Massive and Growing User Base
Pinterest now boasts 537 million monthly active users worldwide, up by 39 million from 2023. The United States leads with 89.9 million users, followed by Brazil (38.93 million), Mexico (24.68 million), and Germany (19.33 million). This makes Pinterest the 15th most-used social media platform globally, ahead of platforms like QQ and just behind Weibo.
Demographics: Who’s Using Pinterest?
Pinterest’s audience is predominantly female, with 69.4% women and just 22.6% men. Millennials are a major force on the platform—about one-third of users are aged 25 to 34, and nearly 30% are 18 to 24. Only 5.4% of users are over 65, making Pinterest a youthful and trend-driven space.
Engagement and Usage
Pinterest isn’t just about browsing pretty pictures—85% of users have purchased something based on a pin from a brand. In fact, 46% of weekly users discover new brands or products on the platform. Users are three times more likely to click on a pin and visit a brand’s website compared to other social media, and Pinterest ads are 2.3 times cheaper per conversion.
The platform also sees over 1.16 billion total monthly visits, with the average visit lasting more than 12 minutes and spanning over six pages. The United States drives the most traffic (38.06%), followed by Brazil and Russia.
Search and Shopping Power
Pinterest is a search engine in its own right, with over 5 billion searches every month. Interestingly, 97% of the top searches are unbranded, meaning users are open to discovering new ideas and products. Over half of users see Pinterest as a place to shop, and 93% plan their purchases on the platform.
The platform’s e-commerce features are growing fast, with buyable items saved to boards increasing by 50% year-over-year. Pinterest’s integration with Salesforce Commerce Cloud and Adobe Commerce makes it even easier for brands to reach shoppers.
Revenue and Advertising
Pinterest’s financials are strong, with $854 million in revenue generated in Q2 2024 and a record-breaking $3.05 billion in total revenue for 2023. Brands are taking notice: Pinterest generated $3.27 billion from advertising campaigns in 2023, and its ads provide a 32% better return on ad spend compared to other platforms.
Trends and Takeaways
Pinterest’s trend predictions have an 80% success rate, and trends on the platform take off 20% faster than on other social networks. People who engage with trends on Pinterest often revisit them, making it a valuable space for long-term brand engagement.
In summary:
Pinterest is more than just a visual platform—it’s a discovery engine, a shopping hub, and a powerful tool for marketers. With a growing, engaged audience and cost-effective advertising, Pinterest should be on every marketer’s radar in 2025.
Source acknowledged with thanks: https://www.demandsage.com/pinterest-statistics/ Check the original link for full details
How Can YOU Take Advantage of This Profitable Traffic Source?
I’m sharing a process, that makes it easy to generate traffic and sales from Pinterest —even if you’re a complete beginner.
An updated version of the TrafficWave Generator software has been launched, and at the time of writing there’s an amazinglty affordable one-time price.
Don’t think you can’t afford this – check it out => here.
Here’s what’s available:
- AI-Powered Automation: Instantly turns any keyword or URL into profit-generating content, including video pins (which get up to 5x more engagement than static images).
- Smart Scheduling: Plans and posts your content at the best times for maximum reach, so you can set it and forget it.
- Done-For-You Templates: Launch campaigns in minutes using built-in, professionally designed templates.
- Advanced Analytics: Track your results and scale what’s working, all from a simple dashboard.
- Media Library: Store unlimited images, videos, and audio files in the cloud for easy access.
- 1-Click Campaign Cloning: Instantly duplicate successful campaigns to save time and boost results.
Real users have reported massive increases in traffic and sales—some going from just a handful of daily visitors to thousands, and earning thousands in affiliate commissions each month.
If you’re looking for a way to get more targeted traffic and sales from a profitable traffic source many affiliates ignore, without spending hours every day, this latest launch could be the solution.
Learn more or grab the deal here.